We designed and animated a kit of graphics for the BBC’s broadcast of the 2015 World Athletics Championships in Beijing.

A modern reflection of Beijing, giant flickering neon signs were placed in various cityscapes, built-up using 3D animation, timelapse footage and photographic assets.

The font, Kroppen, was designed by Intro creative partner Adrian Talbot and adapted to work as neon typography.

All titles were supplied as close-ups, wides and wipes to give flexibility to the BBC production team broadcasting daily live highlights of the likes of Bolt, Ennis and Farah strutting their stuff in China.

> Credits:

Client: BBC Sport
Agency: Intro
BBC Director: Rob Facey Directors: Reuben Armstrong & Jason Devine
Font Design: Adrian Talbot
3D: Jason Moss
Compositing: Reuben Armstrong, Jason Devine, Jason Moss & Ronnie Deelen