Goodwin & Goodwin are a creative sign company based in North London.
In this short film we are introduced to their eclectic, international team of architects, designers, typographers and signmakers. From their passion for retro typography, through to their pride in seeing the final pieces hanging on the wall, this is a heart-warming documentary about hand-crafted design and teamwork.
Just like Goodwin & Goodwin, the film is overflowing with creative ideas, and we see the care and craft that goes into each letter and every sign. The workshop comes alive in an action-packed edit, with stop-motion animations, VFX trickery and supercuts that captures the unique energy and atmosphere of this vibrant collective of creatives.
A series of stop-motion animations were also created as GIFs and social media posts to promote the Goodwins’ craft. They have already received over 50 million views on Giphy
, and thousands more on Instagram as some of their most successful posts. The film was also given a Vimeo Staff Pick and selected for the 2017 Short Sounds Film Festival and nominated for Best Sound Design.
Client: Goodwin & Goodwin
Direction: Reuben Armstrong & Jamie Neale
Camera: Reuben Armstrong & Benson Neilan
Animation & Edit: Reuben Armstrong
Sound & Music: Jamie Frye
Colour: Laura Pavone