Cancer Research UK wanted to make it clear how donations can make all the difference, whether you're giving money, goods or time. We created a series of short interactive animations based around illustrating key facts in a friendly infographic style.
The animations were rendered as GIFs and loaded into a scrubbable system, putting the control in the users' hands. As you move your mouse from left to right, you can turn coins into glass slides for scientists or turn bags of t-shirts into support networks.
Client - Cancer Research UK
Agency - Conran Design Group
Direction - Jamie Neale & Reuben Armstrong
Design - Jamie Neale, Reuben Armstrong & Jonny Burton
Animation - Jonny Burton & Reuben Armstrong
Development - Mudi Ugbowanko