So, there is a score to be settled?
There is a champion to crown?
Cabelleros, your masks please...
This is la Lucha Libre.
Man to man, mano a mano, we mashed up Formula 1 with Mexican wrestling to create an action-packed mixed-media sequence as the two Mercedes drivers went head-to-head in the fight for the Championship.
The animation was used as short cutdowns for social media and then broadcast live on Channel 4 moments before the big race. In 2017 the piece was nominated for a Royal Television Award for Best TV Trailer.
Client: Channel 4 / Whisper Films
Whisper Creative Director: Richard Gort
Intro Creative Director: Julian Gibbs
Design & Direction: Reuben Armstrong
Post-production: Reuben Armstrong, Catherine Woodhouse, Ronnie Deelen, Alex Pastor & Roger Chiaw
Sound Design: GPS