Introducing the most advanced kit ever to hit the field. Revolutionary Nike Aeroswift technology is designed for precision fit and exceptional breathability, keeping you locked-in, dry and moving at lightspeed.
Following on from the national team campaigns, we worked closely with Nike and Happy Finish to launch the new kits for 25 clubs, including top teams such as Atletico Madrid, Barcelona, Manchester City, Inter Milan, Paris Saint Germain & AS Roma.
This involved meticulous work retouching the new kits and producing flowing light trails to accentuate speed. Our designs rolled out across retail and online in time for the new 2016-2017 season.
Nike Art Director: Wai Lau
Nike Senior Designer: Paul Hutcheson
Intro Creative Director: Julian Gibbs
Art Direction: Reuben Armstrong & Jason Devine
Retouching: Happy Finish