Cancer Research UK wanted to say ‘thank you’ to their supporters for the progress they have made so far. We were commissioned to produce a film to celebrate and showcase that positive impact of the charity.
One of the aims of the film was to help the brand feel warm and approachable. The quirky, homemade style of the props allows the organisation to communicate with an optimistic, friendly tone of voice. The increasing scale of the sets reinforces the message of progression; Cancer Research UK have made great steps in the fight against cancer, but there’s still more to be done.
The three key cast members were all volunteers representing the collective force of fundraisers, scientists and survivors. Ian Trigg has been fundraising for CRUK since 2009 through a variety of cycles, collections and golf days. Rita Sousa-Nunes is a doctor working on uncovering the origins of central nervous system tumours. Justine Sheils is a survivor of skin cancer and a passionate supporter of our SunSmart campaign.
Client: Cancer Research UK
Agency: Conran Design Group
Direction: Reuben Armstrong & Jamie Neale
DOP: Chris Horwood
Producer: Rita Batshon
Cast: Ian Trigg, Rita Sousa-Nunes & Justine Sheils
Props: Jocasta Allwood
Carpentry: Stuart Ingde & David Micheaud
Studio Technician: Dean Chambers
Sound Recordist: Jamie Neale
Voiceover: Ian Trigg, Beverley Anderson & Jane Fitton
Post Production: Reuben Armstrong & Christian Carlsson
Sound Design: Jamie Frye
Music: Nicole Reynolds
Thank you to all the volunteers and the Cancer Research UK team who made this project possible.